A2A Management partners with independent musicians to navigate grants, tours, bios, marketing, and the business of building a lasting career — artist to artist.
What We Do
A2A Management offers hands-on support across the full spectrum of your music career — from crafting the story to funding the vision. We're your strategic partner.
01
Navigating FACTOR, AFA, Canada Council, and more. We craft compelling applications that tell your story and secure funding for recordings, tours, and projects.
02
From album release to tour coordination, we keep your creative vision on track — timelines, logistics, vendor coordination, and everything in between.
03
Words that work. Artist bios, press releases, and EPK copy that capture your voice and open doors with media, venues, and programmers.
04
Release campaigns, social strategy, playlist pitching, and brand development — building the audience your music deserves.
05
One-on-one strategy sessions for artists at any stage. Need clarity on your next move? Let's map it out together.
About A2A
A2A Management was built on one simple belief: artists should be able to focus on making music. The business, the paperwork, the strategy — that's where we come in.
Behind A2A is Manuela — known to the world as Nuela Charles. A four-time Juno nominee, Edmonton Music Prize winner, multiple Western Canadian Music Award winner, and recording artist with 40+ sync placements (including Jane the Virgin, Tiny Pretty Things, and a 2024 Paris Olympics sync), she has spent over a decade building an independent music career from the ground up in Edmonton, Alberta.
That lived experience is the foundation of everything A2A does. When you work with us, you're working with someone who has navigated every grant, every pitch, every hustle — and genuinely knows what it takes.
Start the ConversationKind Words
Calling All Captains
Rock Band
Working with Nuela was an absolute game changer for us. We went from never winning grants to being awarded multiple every year, consistently. Many of the grants she helped us land felt like miracles that helped pull tours and projects out of the red. She knows exactly what funders want to hear and how to tell your story in a way that actually translates. Hiring her was one of the best decisions we've made and was pivotal in the growth and sustainability of our band.
D'orjay & The Lovely Luvies Fam
Recording Artist
Having the ability to hire a resource like Nuela and her services as a self-managed independent artist is almost priceless, honestly. She is so well versed in the ins and outs of the music industry — what it takes to be a recording artist and to release a project. And it comes not just from being on the business side of things, but because she is also an artist who has been through it. That lived experience really informs how she treats you. Regardless of it being a hired service, it still very much feels like she is truly on your team, genuinely invested in your goals. She's incredibly diligent, with really quick turnarounds — so professional, and so encouraging. As long as I'm working and creating art, Nuela will be a resource I go back to time and time again to support my work.
Our Work
From indie rock to R&B, singer-songwriters to full bands — A2A has provided grant writing, project management, and consulting services to a wide range of Canadian artists across genres and career stages.
Funding Bodies We Work With
Get In Touch
Whether you're looking for grant writing help, need a project manager, or just want to talk strategy — we'd love to hear from you. Fill out the form and we'll be in touch.
Note: A2A Management does not provide booking services.